Tasked by Reebok with creating engaging social content for the launch of the Nano 6.0 and Nano 7.0 CrossFit shoes, these projects offered the opportunity and freedom to highlight a beautiful product in authentic environments. Our approach was a mixture of live action, studio photography and animation to convey features and relatable moments.
This work was partiularly rewarding becasue of the passion of the CrossFit community. Through research and interviews we were able to translate personal experiences and motivations into inspirational content highlighting the Reebok Nano.
Agency: Ayzenberg Group
Role: Creative Direction, Art Direction