Xbox Gamer Helmets

In an attempt to bridge the gap between seemingly different demographics, Xbox asked us to build an experance that brought gamers and football fans together. So, we developed a microsite that allowed users to customize their own themed helmet, looking to current game releases for inspiration. Users could then share their creations on social letting the world know they are fans of both.


Agency: Ayzenberg Group
Client: Xbox
Role: Creative Direction, Art Direction